There are many variables and factors to consider in bringing a new product to life, including customer requirements, market needs, design elements and production capabilities. Add to this complex maze the difficulties arising from the geographical, language and culture barriers that are inherent in today's manufacturing business models, it is clear that this landscape is not easy to navigate without the right abilities and support. Tartan cube was born out of the desire to improve the current state of affairs and embrace the trends emerging in the Europe-Asia manufacturing and trade roadmap.